Our Story

Our Amazing Story

MODERN WEALTH INVESTMENTS (PTY) LTD Trading as STYLE PHASE was born out of covid. We were a ladies wear manufacturer but when Covid 19 struck we were hit hard with cancelled orders from retailers. Protocol restrictions were eased for online stores only. As the hard lockdown continued for months on end and there was no directive as to when life and business would resume to normality. This is when we decided to go online and the rest is history.

Initially we only sold products that were on our floor. As the Covid 19 protocols were eased we began to source from other suppliers as our customers were requesting for different categories of garments and accessories.

Due to the devastating economic conditions and unemployment Style Phase then decided to trade as an off-price retailer. Offering value for money. For us, value is a combination of brand, fashion, price and quality. Unlike traditional retailers, we generally don’t do promotions, sales or other gimmicks, just exciting merchandise at amazing prices every single day.

Why is everything so cheap?
The answer is simple! We buy leftover/excess stock and sell them for a fraction of the price! We believe that all the items we buy should be given the chance at another life which is why we aim to provide a variety of styles to our customers at prices they can afford. We pride ourselves on finding the best looks for a fraction of the price as other high-street & online outlets. Why spend more when you can spend less?