Our Story

Our Amazing Story

MODERN WEALTH INVESTMENTS (PTY) LTD Trading as STYLE PHASE was born out of covid. We were a ladies wear manufacturer but when Covid 19 struck we were hit hard with cancelled orders from retailers. Protocol restrictions were eased for online stores only. As the hard lockdown continued for months on end and there was no directive as to when life and business would resume to normality. This is when we decided to go online, and the rest is history.

Initially we only sold products that were on our floor. As the Covid 19 protocols were eased we began to source from other suppliers as our customers were requesting for different categories of garments and accessories.

Due to the devastating economic conditions and unemployment Style Phase then decided to trade as an off-price retailer. Offering value for money. For us, value is a combination of brand, fashion, price and quality. Unlike traditional retailers, we generally don’t do promotions, sales or other gimmicks, just exciting merchandise at amazing prices every single day.

 

Why is everything so cheap?
The answer is simple! We use our 30 years' experience in the industry to source material and complete goods at the best possible prices. We pride ourselves on finding the best looks for a fraction of a price compared to other high-street & online outlets.

We use selected manufacturers that have the same vision of value to keep our prices low enough to delight our customers. Why spend more when you can pay less?

Our prices are fixed with no hidden delivery, custom duties or other taxes. Your online payment is the final price, and you can shop with confidence that no additional costs will be added once you have placed your order.